This ad reflects the general theme of the Firm's marketing communication, which is that, to some attorneys, every problem looks the same (litigate!, mediate!), whereas the attorneys at Barnwell Whaley always seek to use the best tool for the job. This theme is reflected on the Barnwell Whaley web site as well as in the ad shown below.
In keeping with the thesis that clients hire attorneys, not law firms, the ads highlight specific attorneys and their qualifications.